One Small Word, One Huge Difference on Google SERPs

Many people wonder about the true importance of keywords and how they effect SEO for chiropractors.  For example, do various combinations matter?  What about match type? The focus of this article is to show you how just one word can alter the entire results page provided by Google.  Hopefully, by the end of this, you will feel confident on how important your keywords are, if you are utilizing them effectively, and know that your SEO for chiropractors is operating to its fullest capacity.

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Someone recently ran a test on this exact thing where they first searched for ‘HD TVs’ and then they added the word ‘best’.  For the search that was ran with only ‘HD TV’ in the toolbar, the results were primarily in-store only ads.  Google automatically assumes that local inventory must have an overall greater impact on this type of search.  When the word best is added, ranking bubbles show up in the search.  Now the user is able to view how other users have ranked the specific products.  Here, google makes the assumption that the user wants to view how other people rank HD TVs, because of the addition of the word ‘best’.  In the third set of results, product ranking stars are included.  This is similar to the ranking bubbles, as Google is assuming that the user must be inquiring on feedback from other users.

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The overall data concludes that people are responding at high interest levels to these keywords.  Because of this high reaction, the cost of these queries is much higher as well.

So, what’s the overall take here for the impact on your SEO for chiropractors?

Well, the focus is less about the inclusion of your keyword, and more on how you support your robust listings and support the data.  You want your overall product and service rankings to be robust.  In the previously mentioned test, there were three sets of results that came up.  Although TV brands were repeated in the results page, not one product overlapped with another.  This goes to show that having a large amount of products and services available for Google to rank is a must in order to receive high impressions from users.

For your SEO for chiropractors, make sure you are using high quality keywords as well as providing a high volume of content and services that Google can rank in order to be displayed amongst SERPs.

Understanding the True Value of Technical SEOs

In order to effectively utilize your Chiropractic SEO to its fullest potential, make sure you fully understand the true value of Technical SEOs.  Technical SEOs are the people implementing your ChiropractiC SEO day after day, and a good one will have this knowledge base as well.  Perhaps it is you, or perhaps you employ someone.  Either way, it is best to be fully educated.

Technical SEO vs. Technical SEOs.

The practice of technical SEO is following the best possible SEO guidelines.  Sadly, this is rarely done well.  Almost anyone can follow a basic technical SEO guideline, but to be a truly valuable technical SEO you must have experience, a drive to fully understand all the ins and outs, as well as the desire to fix any problems that may come your way.  A valuable technical SEO has ran almost every problem imaginable, and knows how to properly troubleshoot it.  If they come across a problem they haven’t seen before, they will do everything it takes to overcome it.  This is the type of person you want on your team running your Chiropractic SEO.

What Sets Technical SEOs Apart?

A great technical SEO will not only know how to effectively troubleshoot problems and overcome new problems, but they will also know how to properly communicate these issues to other people.  They can explain them in a way that makes sense to everyone involved and build confidence in their clients.

For example, you can name almost any technical element of a website and a great technical SEO will be able to tell you a number of ways things can go wrong, how they would fix it in that specific situation, how long the actual fixing will take, and the impact that this change will make on your overall Chiropractic SEO.  From there, the technical SEO will be able to tell you how to prioritize that specific problem in regards to any other things on the radar.

If you really want your technical SEO to go above and beyond, take note that they should also be allowed freedom.  A great technical SEO will always find a faster and better way of doing things when given the freedom to play around with these issues on their own.  This will only improve their overall output quality and benefit your Chiropractic SEO in the long run.

In addition to all of this, you must know that a good technical SEO has future success in mind.  They are leading the way in new areas and going over and above to accomplish innovative projects that set the framework for the future of the industry.

Mistakes in Your Chiropractor SEO Costing Your Practice Money

There are several main mistakes people make in their Chiropractor SEO that end up costing the practice more money in the long run.  In hindsight, they are easy to see.  However, they are common traps that many fall into.  The main thing that is going to give your website visibility is your website rankings, not having an awesome, gorgeous, fantastic website.

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So, in order to make sure you are ranking high, you need to have a smart plan in place on how to properly implement your Chiropractor SEO and avoid making the common mistakes.  They are as follows:

  1. Irrelevant Keywords. Many Chiropractor SEO experts will tell you to use keyword rich content and it will absolutely drive up your rankings.  While it is important to use keywords, you do not want to use irrelevant ones.  You cannot outsmart Google, who is filtering these keywords on a daily, minute by minute basis.  These spam filters are not messing around!  Another way to make a mistake in this category is through the over use of keywords.  This will make your site repetitive and hard to read, which will then make users dissatisfied and move on.  Because Google tracks user satisfaction, this is going to end up driving your rankings down.
  2. Low Quality Content. Many people consider good quality content as the most important part of marketing efforts.  So, because of this, you should do your best to avoid using automatically generated content.  Instead, make sure it is unique, trustworthy, and authoritative.
  3. Neglecting to Refresh Low Quality/Old Pages. Low quality and old content interspersed within your website will absolutely lower your rankings. These pieces of content need to be refreshed, removed, or fixed. Some examples of low quality content are: duplicate content within your site, incoming back links to pages that are dead, text that is auto generated, content doorways without sufficient reason, pages that are out of date, stub pages, and improper pagination.
  4. Not Taking Advantage of Analytics. The ultimate goal of your Chiropractic SEO is to drive more patients into your practice. If you have massive amounts of website traffic, but your patient base is not increasing, then your massive amounts of website traffic is basically useless. Since you are putting forth so much effort, make sure you are taking advantage of analytic tools and monitoring your traffic by tracking your conversion rates for your key phrases.

Take Your SEO For Chiropractors to the Next Level

Anyone can do what they have to do in order to just get by.  However, it is when you really put your 110% effort into something, as well as think smarter about how to accomplish a certain thing, that things become really successful.  Just like with your SEO for Chiropractors; you can simply just do the SEO needed to get by, or you can avoid cutting corners, think smarter, and create a more streamlined process.

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We are going to give you just the tips you need in order to get this done.

  1. Before Starting the SEO Project, Make Sure All Necessary Materials Are Present. Certain material can take weeks to obtain.  For example, if you are looking to post high quality, rich content about a recent study done by a Chiropractor, make sure that you have thoroughly read the article ahead of time and have a good understanding on the overall outcome and statistics.  Otherwise, you are going to either waste your time or the person doing your SEO for Chiropractors time.  Often, your SEO company will create a road map for you which lists out in detail all of the necessary materials they will require in order to publish your SEO.  Make sure you stick to that so they are well equipped with what they need.
  2. Create and Follow a Realistic Project Timeline. It is important to thoroughly think through your content and put time and effort into it before publishing it.  Rather than trying to keep up or beat out your competitors, make sure you take the slower approach in order to provide higher quality, better thought out, and error free content.
  3. Avoid Industry Rot. Industry rot is the term given to the situation where one forgets that others do not know as much as they do.  It happens to people who are well seasoned in an area, and have been doing the same thing for years and years.  It is easy, especially in this situation, to forget that others may not have a full understanding of the SEO for Chiropractors you are posting.  Make sure that each post covers an entire scope and gives basic details that would make anyone reading it understand.
  4. Stay Green. If you get to the point where you feel like you know everything there is to know, you are in a dangerous place.  Understand that you can always be learning.  Expand your SEO for Chiropractors knowledge however you can; reach out to colleagues, develop relationships with people in the SEO industry, attend conferences, etc.

Boost Your Chiropractic SEO Through Your Brand

Your brand is the ultimate of importance when it comes to boosting your SEO.  The market has shifted over the years from traditional marketing to digital. However, despite this change, branding still remains one of the most essential ways to boost your ROI.

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The top three branding will boost your Chiropractic SEO are by driving traffic, Google including it in the algorithm indirectly, and drawing links based on branded content.

  1. Driving Traffic. The second largest traffic driver is direct traffic itself, and boosting your brand is sure to bring it.  Users will access your site through organic searching (typing in questions), links from social media, from other website links or referrals, or from typing in the actual URL.  By focusing on your social media sites and infusing your branding into their content, you are giving your users a strong influence of your brand.  The more they see it, the more likely they are going to recognize it.  For example, we have all been trolling through facebook when a product or particular piece of information pops up in the feed.  You may not recognize the brand again after only seeing it once, but after 5 or 6 exposures you are sure to know the brand name.
  2. Google Including Your Brand in its Algorithm Indirectly. People will come to know a brand by repeated exposure, however Google will learn it by working its algorithm in a way to understand its users and to whom it will benefit.  Google watches search questions and where they ultimately end up.  People who consistently end up on your website from searching particular terms will ultimately attract Google’s attention.  After a certain amount of this has happened to your site, it will automatically gain ‘brand authority’ in Google’s mind.
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  4. Drawing Links Based on Branded (vs. Non-Branded) Content. Google has already done its research and found out as well as down-ranked sites that were paying for links, rather than using high quality branded content.  Any links that come back to a site have to first be earned, and the only way to do this is through branded content that is extremely high quality.  In order to provide this type of content in order to acquire links, people must do things such as call bloggers to write reviews, send out press releases, as well as posting online publications.  Many people try to skip over this process due to the time and effort involved and acquire links by trying to manipulate the algorithm.  Google, however, can see right through this activity, and prides on providing its users with nothing but the best content.

Cleverly Steal Your Competitor’s Web Traffic in 5 Simple Steps

Even though you may have an amazing Chiropractic office offering top notch care, a gorgeous website, are employing SEO for Chiropractors, and utilizing social media to its fullest—you may feel that your competitors are still getting more web traffic than you!  If that is your current struggle, you may find yourself discouraged and frustrated.

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However, instead of letting it get you down, use it to your advantage and learn how to steal their web traffic in 5 simple steps.

  1. Find Out Their Keywords. It may be as simple as changing around your keywords by taking away or adding to them.  In order to find out what your competitor’s keywords are, go to com.  All you have to do is type in your competitor’s name and a list of their top 10 keywords will pop up.  You can then filter through the list and add the ones you are missing to your SEO campaign.
  2. Increase Your Company’s Domain Authority. Domain Authority is basically a scale system used to score your website based on its content and relevance. There is a company called Moz that will let you know your exact Domain Authority score is.  You should download the Moz toolbar to find out yours and your competitor’s Domain Authority score.  Once you know this information, you can make sure that your website is packed full of good content and quality links.
  3. Steal High Quality Links From Your Competitor. As you already know, in SEO for Chiropractors a huge factor is getting high quality links from other websites.  There’s a tool called ahrefs that will find companies linking to your competitor’s sites.  Reach out to them and request that they link to your site instead!
  4. Become a Key Influencer. In order to do this, you obviously need high quality content.  Make sure you spend ample time producing content that makes you appear as a thought leader.  It is much easier to gain influence when people view you in this way.  In addition to this, take time building relationships with other key influencers in your industry.  The more influence you have, the more traffic will be diverted away from your competitor and to you.
  5. Use Paid Ads. In addition to organic results via your SEO for Chiropractors, it may be wise to use paid ads, especially on social media sites like Facebook.  You can target your ads to specific demographics to know that your target audience is being reached.

Remarketing With the Four C’s

There may come a point in time when your chiropractic business needs a remarketing campaign.  Although you are already employing SEO for Chiropractors in order to drive traffic to your office, it is good to make sure your marketing efforts are as successful as possible.  Read on to see how by using the four C’s you can properly structure your remarketing campaign.

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It is said that the best approach to use when remarketing is the four c’s. These c’s include content, cookie duration, creative and context.  What each c does is provide a value of a return visit from a person who has visited your site, and ultimately will be a prospect.  There is a bid that will assign a hierarchical value of the prospect’s visit according to the ad group in which the C or combination of Cs live.

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Content stands for the exact area of your site where someone has visited.  In this category of C you want to focus on creating audiences that are grouped by their likelihood to become a customer.  You will be able to gain an idea of this based on which pages of your site they visit.  Having content relevant for SEO for Chiropractors will be key in this area.

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Cookie Duration.  For most websites, recent visitors have a much higher chance of becoming customers than less recent visitors.  A good rule of thumb to use for cookie duration is two-day, seven-day, and 30-day cookie durations.

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Creative.  If you choose to use ads based on cookie durations, the creative refers to the type of ads you choose.  Various examples include static banner ads, dynamic display ads, and text ads.

Context, the fourth and final C, is where your ads are appearing.  For example, people are more likely to come into your chiropractic office if an ad appears while they are viewing other chiropractic and wellness related items online.

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Although the four C’s are a great way to restructure your remarketing campaign, they don’t make up the entirety of your chiropractic business.  Utilize your SEO for Chiropractors as best as you possibly can through your website, blogging, and social media to get the news out there, but most importantly you should focus on what you know how to do best: providing excellent services, improving the lives of others, and promoting health and wellness.  After all, that is what people want in a good chiropractor.

Customize Your Company’s Marketing Strategy

There are several ways to market your chiropractic business and increase your brand awareness.  However, when it comes to optimizing your marketing, how do you know which one is best for your company?  Well, it really depends on the nature of your business and what you are looking to accomplish.  There may not be a single technique that you should employ, and it might be more of combining all of them.

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Let’s dive in and take a look at the various ways to marketing your chiropractic business so you can customize your overall marketing strategy.

  1. Chiropractic SEO. Chiropractic SEO, or search engine optimization, is the process of optimizing your chiropractic website’s content in a list of organic search results on a search engine.  This is primarily done through tag selection, keyword, backlinks, and high quality content.  The ideal goal with chiropractic SEO is to bring your company’s website to the top of the search list without having to pay for ads.
  2. Search Engine Marketing. SEM, like SEO, focuses on optimizing search results organically however it also incorporates paid advertising.  These are the results that pop up at the very top of your search engine results page (SERP) and generally have bold text underneath them with a symbol indicating they are a paid ad.  With SEM, you also optimize your chance of retargeting people who have previously searched for your chiropractic business.
  3. Social Media. Social media is a highly sought after marketing technique because it is free.  More and more people are turning to pages such as Facebook, Instagram, LinkedIN, and Twitter for informative content, business reviews, and relevant news updates.  People love social media because it allows them to interact with other people.  Having a strong presence on social media can help you to engage with your followers and promote your company’s information while simultaneously providing useful information about overall health and wellness.
  4. Social Media Marketing. SMM is similar to SEM, except on social media sites.  SMM are the paid ads you see while searching Facebook and other social media sites and they tend to blend in with the overall flow of the site.  For instance, if you have recently been googling great chiropractors in your area, a paid SMM ad will show up in your Facebook news feed. This form of marketing is generally more cost effective than SEM.

So, which one do you choose?  As a Chiropractic company, it is probably wisest to begin with chiropractic SEO as well as social media.  As your company grows and expands and the budget allows for it, you may find yourself wanting to expand into SEM and SMM.

Search for a high quality SEO provider that will work hard on your company’s behalf.  Employ a talented marketing team to run your social media sites in order to optimize them to their fullest potential.

Get Strategic in Your Link Building

Link building is incredibly important when it comes to your company’s chiropractic SEO.  It always has been, and always will be the most important part of search engine optimization.  Having quality links gives your company higher rankings within Google’s search algorithm.  Many companies use the old school methods of link building, but nowadays it is suggested to shy away from those methods.

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Search engines are learning to crack down on those commonly used ‘old hat’ techniques, such as link exchanges and paid anchor placements.  Read on to learn ways to be strategic in your link building.

  1. Partner With the Right Folks. It is important that your chiropractic SEO is being run by niche-specific influencers.  They have the right connections, and provide information that is relevant to the people you are trying to reach.  All in all, they will be more likely to trust information coming from them rather than random sponsored posts.
  2. Utilize Local Relationships. Partner up with local organizations to gain backlinks from their sites. Focus on smaller, locally owned businesses rather than large corporations and contribute to local blogs.  Another idea is to host an event that caters to small businesses in order to gain access to links from the event’s sponsorship page.
  3. Implement the Skyscraper Technique. No need to reinvent the wheel, because this one is proven to work.  First, discover what the top-performing content is within your niche, then create something better, and finally promote your content by outreaching through email and social media.
  4. Create a Resource Page. By creating a page on your own site that lists the top businesses within your niche in your area, you will gain even more backlinks.  Other companies, even those that compete with yours, will link to your resource page due to all of the useful information that you put out there.  For example, if you are a chiropractic office, create a list of the best chiropractic and wellness providers in your area.
  5. Premium Content. To really gain backlinks from major publications and leaders in the blog industry, you need to create amazing premium content.  Rather than giving out tips and tricks here and there that you pulled from other sites, put some serious thought into the content.  For example, provide white papers, case studies, podcasts, in depth blog posts, e-books, infographics, and resource pages. Although this will take a bit more time, your chances of getting backlinked to major sites will be greatly improved for your chiropractic SEO.

Strengthen Your Already Awesome Chiropractic SEO

You are many steps of others by already understanding the dire importance of utilizing your chiropractic SEO to its fullest.  You are doing everything right, at least according to what you’ve read on how to be successful in this arena.  You see success because of this, however, you still aren’t getting the exact results you are looking for.

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What gives?  Perhaps it is time to research how you can strengthen your already awesome chiropractic SEO and make it the best it can possibly be.  Look no further, because we did the research for you.

  1. Content.  How relevant is your current content?  As far as content goes, you need to make sure that the information you are putting out there is what people are actually searching for.  This may take some time and effort, but will be well worth it.  Rather than putting out information at random, answer questions that people have.  Some common examples: Why is chiropractic care necessary?  How does chiropractic care improve my overall wellness?  Why is chiropractic care typically overlooked or not recognized as valuable?  Is chiropractic care really a hoax?  How will chiropractic care make my body function at its best?
  2. Social Media Promotion. Every single time you add to your blog or put information out there on the world-wide web, do not forget to promote this information via social media.  Tweet the link, Facebook the Link, Link in bio on Instagram, etc.  This information will not magically land in people’s hands; you must tell people it is out there.
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  4. Social Media Engagement. Although you should utilize your social media avenues to promote your practice and get information out there, you should only do this 20% of the time.  If you want people to actually like you and pay attention to you, the remaining 80% should be focused on engaging with your following.  Interact with them, provide them other helpful information in the community, post funny videos, post health tips, etc.  Do not take advantage of your platform by making it all about you.
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  6. User Experience Optimization. Not only must you provide awesome content and clearly promote your services on your website, but your site must be easy to navigate.  Make sure that you use a format that is mobile friendly.  Have tabs that indicate different categories so everything is easy to locate.  If people feel overwhelmed by your website, they are likely not to return.