It’s a new year, and that means it’s time to shift your focus from the holiday madness to your marketing strategy for the coming year. As you know, as each year has passed, social media has become more and more prevalent to your marketing campaign. Weather you use social media for content, connections, ads, or followers, it’s vital to include it in your strategy. That’s why we put together 8 tips for you to jump-start your 2017 the right way.
Tip # 1: Reduced Advertising Costs
Now is the time to buy ads on social media. The reason being that Quarter 4 (Q4) is known for being the most expensive because of the huge influx of content due to the holiday season. So during this time, when costs are down, take advantage and capitalize on social advertising.
Tip #2: Create New Content and Copy
Out with the old and in with the new. That’s every year’s mantra. So, make it your mantra for your own business. Create new creative content that people will want to read. Update and refresh your images. And write engaging copies to keep current users interests and catch new users eyes.
Tip #3: Try Something New
While what you’re doing may be working, it’s never a bad idea to try a new platform on social media. In fact, did you know that you could run a mobile app install campaign on Pinterest? Or that Snapchat now allows you to send users to your app store or site? Don’t be afraid to try something new. It could help not only reach current users in a different way, but it can also help bring in new users as well.
Tip #4: Engage New Audiences
Who you do or don’t target on social media can make or break your campaign. When prospecting new clients, make sure you update your customer exclusion list. That way you’re not targeting existing clients. Also, in Q4 you probably had more traffic to your site, so make sure to refresh your custom audiences for retargeting purposes.
Additionally, you’ll want to figure out who your high-quality customers in Q4 were, so you can utilize the Lookalike/Actalike seed audiences.
Tip #5: Fuel Repurchase Rates
A customer instantly becomes more valuable if they make a second purchase right away. So use your advertising efforts to help convert the clients you obtained in Q4. The same goes if you own a more service based business, such as a Chiropractic or Health Clinic. You want to try and bring your clients back through your doors right away, to ensure they stay on as retaining patients. Plus, the boost in ads can strengthen your Chiropractic SEO by gaining more of a following.
Tip #6: Audit Your Tracking
Now is the chance to have a fresh start and ensure that you the proper tracking and attribution set up for accurate reporting in 2017. Perform a deep-dive audit to ensure all your social platforms are functioning correctly. Fix problem areas as they arise, and use it to see what you can improve upon this coming year.
Tip #7: Write Down The Highs And Lows Of Q4
As time goes on you’re more apt to forget what happened in the previous quarter. So, take some time now to document what you did, what worked, what didn’t work, new clients you enlisted, etc. All of this information is essential to help you improve upon this New Year and quarter. For example, did your ad campaign strategy help boost your Chiropractic SEO? Or did it fall short? Questions like these are important to know going into the New Year.
Tip #8: Build Your Road Map for 2017
Take these first few weeks in January to really create a strategic social ad campaign strategy. Reflect back on 2016 and remember what worked, or what fell flat, and utilize that. Also, study the growing trends so you won’t be left in the dark ages of this fast changing virtual world.
By taking advantage of this information, you can set 2017 up to be the best social ad campaign you’ve ever run.