Nowadays, advertising on social media is almost essential. Paying for ads is the only option for most brands today. Unfortunately, there are some companies who simply cannot afford what it takes to display their content in front of such a wide audience scope on a daily basis. The most effective way these companies can overcome this is by putting into play an employee advocacy program. This is when every team member gets on board and work together. In this case, each person is going to need to be highly trained, incentivized, and rewarded. If not, then mistakes are likely to occur.
Here are several mistakes that many brands are making currently with social media:
- Lack of Education. Not being fully inundated in each social media avenue is a big mistake. While although social media is not rocket science, it does require a bit of work to truly understand the ins and the outs. Employees need to be brought up to speed with a comprehensive educational program regarding how to effectively use all avenues of social media.
- Lack of Incentive. Social media activity needs to be a part of employee’s job description. If not, they are only going to feel like it is added work. People need to feel like they are getting paid for the work they are putting in.
- Lack of Connecting with Others. If your brand is not reaching as many people as can be, your content is not being engaged. Team members should broaden their networks in order for content to be spread as widely as possible.
- Lack of Sharing Organizational Content. Every single person should be aware of every piece of content that is being said, and should absolutely be sharing it. One person writes a white paper? Everyone shares it. It is truly a no-brainer.
- Lack of Producing Original Content. Employees should be encouraged to create their own content, rather than knocking off someone else’s. For doing so they should be rewarded.
- Lack of Keeping up with Changes. Everyone is using social media out there- professionals and brands alike. If a person on your team hasn’t started to use it, they risk falling way behind their colleagues and competition. It is important that you keep up with the times.
- Lack of Looking at the Big Picture. Sometimes people say that social media is a fad or a trend, however, by 2018 it is expected that 33% of the world’s population will be using it. That is 2.44 billion people.