The Key to SEO for Chiropractors

SEO for chiropractors is more than just a one single tip or helpful suggestion.  Instead, try looking at it like a key, which will unlock an entire door full of potential and possibility.  To be more specific: the key is client education.  Client education might be one category but, like I said, it’s a doorway opening up to so much more.

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In order to talk about client education, we need to talk about the client.  The thing about the client is that the client doesn’t know about SEO!  SEO is such a specific genre that most people have absolutely no idea that it even exists.  Instead of pretending like SEO is some big secret, or a behind-the-scenes operation, it’s time to start educating the client and bringing them into the process.  For example: when it comes to Chiropractic SEO, there is going to be a lot of competition.  This effects the whole process and time frame of optimization.  It can take months for a new website to move it’s way up in Google search, even if it’s a sharp site that took a lot of money to create.

You see, clients assume that good SEO is going to get them to the top no matter what.  In actuality, there are so many factors that come into play that this is not a realistic expectation at all.  This is where client education comes into play!  It would be impossible to team up with a client who has a set idea of how things are going to work and will wind up looking.  The client needs to be accurately informed in how SEO actually works, and this is what will allow the process to go more smoothly.

Let’s look at SEO for chiropractors.  The focus absolutely needs to be on local results.  There is no point in ranking high in cities other than the one which the business is located in.  Give your client this example to help it all make sense: tell them to think of their business like an ice-cream store.

Tell them to Google “ice cream stores” and they will watch results for their area pop up.  This is because Google knows the basic location of where the search is being made, and is going to pair you up with results that are close by.  It wouldn’t give you answers for Dallas or Memphis if you are in Indianapolis.  What good would ice-cream in Dallas or Memphis be if you want to eat it in Indianapolis?  Now fill in the blanks for the company.  A chiropractor office doesn’t need to rank high in any other location than the one it’s in!  Hopefully your client will recognize the validity in this.  And hopefully you can see that client education is the key when it comes to SEO, even SEO for chiropractors.

What good would ice-cream in Dallas or Memphis be if you want to eat it in Indianapolis?  Now fill in the blanks for the company.  A chiropractor office doesn’t need to rank high in any other location than the one it’s in!  Hopefully your client will recognize the validity in this.  And hopefully you can see that client education is the key when it comes to SEO, even SEO for chiropractors.