Influencer Marketing and its State in 2016

Influencer marketing has already proven to be extremely popular.  It is huge, and it has been established to be good and work well.  It is a type of marketing that places its emphasis on key leaders to drive your company’s message to the larger market.  Instead of marketing to the mass market, you can hire, pay, or inspire key influencers to get the word out for you. 

For example, in your Chiropractor SEO, perhaps you find someone well respected within the industry.  A relatively famous doctor or actor that can speak on your behalf.  Have them endorse your brand through social media posts or short videos that speak about your practice and what you do.  This will absolutely drive people into your office because of the power of the influencer.

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So, where does this leave the current state of influencer marketing in 2016?  Vine, the social media site where 6 second videos can be uploaded, used to be a very large platform for influencer marketing.  However, over the past year about 52% of the main Vine influencers have left the platform.  Vine has also dropped to #135 in the App store, where Instagram, Facebook and YouTube are all in the top 10.  It is safe to assume that Vine does not stand strong within influencer marketing today.  Instagram, Facebook, and YouTube do, however, with Instagram ranking the most popular in Sarah Ware’s book (the CEO of Markerly).  It has a young population, more advertisers than Twitter, and a strong influence on different brand’s site traffic.  If you were looking for an outlet for your Chiropractor SEO influencer marketing, Instagram would be a wise choice.
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More and more folks are becoming rapidly aware of influencer marketing and all it entails as it quickly escalates in growth.  Although more popular, it is also a more costly approach.  Costly is a relative term, however, as it all depends on the scale of the marketing campaign.  For example, the Superbowl ad can cost up to $5 million dollars.  While you are more than likely not going to spend that much money for your Chiropractor SEO, it is worth understanding the cost.  Sarah Ware says that this avenue is greatly worth it, however, if you are willing to spend the money and go about it in the smartest way possible. 

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If you pay a contractor a certain amount of money toward Instagram ads, for example, they must guarantee a certain amount of ‘reaches’ in return.  Estee Lauder’s Instagram following went up 18% the day after appointing Kendall Jenner as their ‘new face’, so you can absolutely see the value in influencer marketing.

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