Pinterest has been around for several years now, and is widely used amongst the population for a number of resources. Not only do people search for recipes and home improvement ideas, but they also are searching anything from ‘how to’s’ to ‘where to’s’ when it comes to particular services. Do not neglect Pinterest as a possible source for potential clients to arrive at your practice, and incorporate these three ways into your SEO for Chiropractors for good measure.
Until recently, Pinterest ad targeting has been pretty simple. There were limitations placed on options such as device, gender, language, and location. However, Pinterest is about to undergo a makeover and receive new features that have log been available for sites such as Facebook, Twitter and Google. There are over 100 million monthly active users on Pinterest, and all of them will be able to be reached in these three new ways:
- Customer List Targeting. This is very akin to Facebook’s Custom Audiences. You will be able to upload a list of all of your current patients and customers through their email addresses or their mobile ad ids and Pinterest will use a software that will match your list with its own database. This will enable you to use your SEO for Chiropractors to reach your current customers already present on Pinterest. You will then be able to serve ads that will only reach them.
- Visitor Retargeting. This way of reaching Pinterest users will enable you to reach people who have once visited your site, but perhaps have not returned. Now you have a way of reaching them again in order to further influence them to come to your practice or visit your Chiropractic website. Pinterest will have an actual visitor retargeting option that can be used by adding their conversation tag to your site. You will be able to then tag people who have: added an item to their bag, landed on your homepage, signed up for your email list, or checked out. This method has been shown to increase CTR by 3x for other businesses who had access to this and implemented it into their SEO for Chiropractors.
- Lookalike Targeting. Facebook calls this same technique Lookalike Audiences. This method helps you reach a specific group of people who share similar traits and behaviors of those in your current customer list. You will specify those traits and behaviors in a particular audience and Pinterest will know who to reach. This particular method has been shown to increase CTR by as much as 30x for those who have gained early access to it.