One Small Word, One Huge Difference on Google SERPs

Many people wonder about the true importance of keywords and how they effect SEO for chiropractors.  For example, do various combinations matter?  What about match type? The focus of this article is to show you how just one word can alter the entire results page provided by Google.  Hopefully, by the end of this, you will feel confident on how important your keywords are, if you are utilizing them effectively, and know that your SEO for chiropractors is operating to its fullest capacity.


Someone recently ran a test on this exact thing where they first searched for ‘HD TVs’ and then they added the word ‘best’.  For the search that was ran with only ‘HD TV’ in the toolbar, the results were primarily in-store only ads.  Google automatically assumes that local inventory must have an overall greater impact on this type of search.  When the word best is added, ranking bubbles show up in the search.  Now the user is able to view how other users have ranked the specific products.  Here, google makes the assumption that the user wants to view how other people rank HD TVs, because of the addition of the word ‘best’.  In the third set of results, product ranking stars are included.  This is similar to the ranking bubbles, as Google is assuming that the user must be inquiring on feedback from other users.


The overall data concludes that people are responding at high interest levels to these keywords.  Because of this high reaction, the cost of these queries is much higher as well.

So, what’s the overall take here for the impact on your SEO for chiropractors?

Well, the focus is less about the inclusion of your keyword, and more on how you support your robust listings and support the data.  You want your overall product and service rankings to be robust.  In the previously mentioned test, there were three sets of results that came up.  Although TV brands were repeated in the results page, not one product overlapped with another.  This goes to show that having a large amount of products and services available for Google to rank is a must in order to receive high impressions from users.

For your SEO for chiropractors, make sure you are using high quality keywords as well as providing a high volume of content and services that Google can rank in order to be displayed amongst SERPs.