Take Your SEO For Chiropractors to the Next Level

Anyone can do what they have to do in order to just get by.  However, it is when you really put your 110% effort into something, as well as think smarter about how to accomplish a certain thing, that things become really successful.  Just like with your SEO for Chiropractors; you can simply just do the SEO needed to get by, or you can avoid cutting corners, think smarter, and create a more streamlined process.

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We are going to give you just the tips you need in order to get this done.

  1. Before Starting the SEO Project, Make Sure All Necessary Materials Are Present. Certain material can take weeks to obtain.  For example, if you are looking to post high quality, rich content about a recent study done by a Chiropractor, make sure that you have thoroughly read the article ahead of time and have a good understanding on the overall outcome and statistics.  Otherwise, you are going to either waste your time or the person doing your SEO for Chiropractors time.  Often, your SEO company will create a road map for you which lists out in detail all of the necessary materials they will require in order to publish your SEO.  Make sure you stick to that so they are well equipped with what they need.
  2. Create and Follow a Realistic Project Timeline. It is important to thoroughly think through your content and put time and effort into it before publishing it.  Rather than trying to keep up or beat out your competitors, make sure you take the slower approach in order to provide higher quality, better thought out, and error free content.
  3. Avoid Industry Rot. Industry rot is the term given to the situation where one forgets that others do not know as much as they do.  It happens to people who are well seasoned in an area, and have been doing the same thing for years and years.  It is easy, especially in this situation, to forget that others may not have a full understanding of the SEO for Chiropractors you are posting.  Make sure that each post covers an entire scope and gives basic details that would make anyone reading it understand.
  4. Stay Green. If you get to the point where you feel like you know everything there is to know, you are in a dangerous place.  Understand that you can always be learning.  Expand your SEO for Chiropractors knowledge however you can; reach out to colleagues, develop relationships with people in the SEO industry, attend conferences, etc.

Boost Your Chiropractic SEO Through Your Brand

Your brand is the ultimate of importance when it comes to boosting your SEO.  The market has shifted over the years from traditional marketing to digital. However, despite this change, branding still remains one of the most essential ways to boost your ROI.

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The top three branding will boost your Chiropractic SEO are by driving traffic, Google including it in the algorithm indirectly, and drawing links based on branded content.

  1. Driving Traffic. The second largest traffic driver is direct traffic itself, and boosting your brand is sure to bring it.  Users will access your site through organic searching (typing in questions), links from social media, from other website links or referrals, or from typing in the actual URL.  By focusing on your social media sites and infusing your branding into their content, you are giving your users a strong influence of your brand.  The more they see it, the more likely they are going to recognize it.  For example, we have all been trolling through facebook when a product or particular piece of information pops up in the feed.  You may not recognize the brand again after only seeing it once, but after 5 or 6 exposures you are sure to know the brand name.
  2. Google Including Your Brand in its Algorithm Indirectly. People will come to know a brand by repeated exposure, however Google will learn it by working its algorithm in a way to understand its users and to whom it will benefit.  Google watches search questions and where they ultimately end up.  People who consistently end up on your website from searching particular terms will ultimately attract Google’s attention.  After a certain amount of this has happened to your site, it will automatically gain ‘brand authority’ in Google’s mind.
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  4. Drawing Links Based on Branded (vs. Non-Branded) Content. Google has already done its research and found out as well as down-ranked sites that were paying for links, rather than using high quality branded content.  Any links that come back to a site have to first be earned, and the only way to do this is through branded content that is extremely high quality.  In order to provide this type of content in order to acquire links, people must do things such as call bloggers to write reviews, send out press releases, as well as posting online publications.  Many people try to skip over this process due to the time and effort involved and acquire links by trying to manipulate the algorithm.  Google, however, can see right through this activity, and prides on providing its users with nothing but the best content.

Cleverly Steal Your Competitor’s Web Traffic in 5 Simple Steps

Even though you may have an amazing Chiropractic office offering top notch care, a gorgeous website, are employing SEO for Chiropractors, and utilizing social media to its fullest—you may feel that your competitors are still getting more web traffic than you!  If that is your current struggle, you may find yourself discouraged and frustrated.

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However, instead of letting it get you down, use it to your advantage and learn how to steal their web traffic in 5 simple steps.

  1. Find Out Their Keywords. It may be as simple as changing around your keywords by taking away or adding to them.  In order to find out what your competitor’s keywords are, go to com.  All you have to do is type in your competitor’s name and a list of their top 10 keywords will pop up.  You can then filter through the list and add the ones you are missing to your SEO campaign.
  2. Increase Your Company’s Domain Authority. Domain Authority is basically a scale system used to score your website based on its content and relevance. There is a company called Moz that will let you know your exact Domain Authority score is.  You should download the Moz toolbar to find out yours and your competitor’s Domain Authority score.  Once you know this information, you can make sure that your website is packed full of good content and quality links.
  3. Steal High Quality Links From Your Competitor. As you already know, in SEO for Chiropractors a huge factor is getting high quality links from other websites.  There’s a tool called ahrefs that will find companies linking to your competitor’s sites.  Reach out to them and request that they link to your site instead!
  4. Become a Key Influencer. In order to do this, you obviously need high quality content.  Make sure you spend ample time producing content that makes you appear as a thought leader.  It is much easier to gain influence when people view you in this way.  In addition to this, take time building relationships with other key influencers in your industry.  The more influence you have, the more traffic will be diverted away from your competitor and to you.
  5. Use Paid Ads. In addition to organic results via your SEO for Chiropractors, it may be wise to use paid ads, especially on social media sites like Facebook.  You can target your ads to specific demographics to know that your target audience is being reached.

Remarketing With the Four C’s

There may come a point in time when your chiropractic business needs a remarketing campaign.  Although you are already employing SEO for Chiropractors in order to drive traffic to your office, it is good to make sure your marketing efforts are as successful as possible.  Read on to see how by using the four C’s you can properly structure your remarketing campaign.

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It is said that the best approach to use when remarketing is the four c’s. These c’s include content, cookie duration, creative and context.  What each c does is provide a value of a return visit from a person who has visited your site, and ultimately will be a prospect.  There is a bid that will assign a hierarchical value of the prospect’s visit according to the ad group in which the C or combination of Cs live.

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Content stands for the exact area of your site where someone has visited.  In this category of C you want to focus on creating audiences that are grouped by their likelihood to become a customer.  You will be able to gain an idea of this based on which pages of your site they visit.  Having content relevant for SEO for Chiropractors will be key in this area.

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Cookie Duration.  For most websites, recent visitors have a much higher chance of becoming customers than less recent visitors.  A good rule of thumb to use for cookie duration is two-day, seven-day, and 30-day cookie durations.

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Creative.  If you choose to use ads based on cookie durations, the creative refers to the type of ads you choose.  Various examples include static banner ads, dynamic display ads, and text ads.

Context, the fourth and final C, is where your ads are appearing.  For example, people are more likely to come into your chiropractic office if an ad appears while they are viewing other chiropractic and wellness related items online.

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Although the four C’s are a great way to restructure your remarketing campaign, they don’t make up the entirety of your chiropractic business.  Utilize your SEO for Chiropractors as best as you possibly can through your website, blogging, and social media to get the news out there, but most importantly you should focus on what you know how to do best: providing excellent services, improving the lives of others, and promoting health and wellness.  After all, that is what people want in a good chiropractor.