There are several ways to market your chiropractic business and increase your brand awareness. However, when it comes to optimizing your marketing, how do you know which one is best for your company? Well, it really depends on the nature of your business and what you are looking to accomplish. There may not be a single technique that you should employ, and it might be more of combining all of them.
Let’s dive in and take a look at the various ways to marketing your chiropractic business so you can customize your overall marketing strategy.
- Chiropractic SEO. Chiropractic SEO, or search engine optimization, is the process of optimizing your chiropractic website’s content in a list of organic search results on a search engine. This is primarily done through tag selection, keyword, backlinks, and high quality content. The ideal goal with chiropractic SEO is to bring your company’s website to the top of the search list without having to pay for ads.
- Search Engine Marketing. SEM, like SEO, focuses on optimizing search results organically however it also incorporates paid advertising. These are the results that pop up at the very top of your search engine results page (SERP) and generally have bold text underneath them with a symbol indicating they are a paid ad. With SEM, you also optimize your chance of retargeting people who have previously searched for your chiropractic business.
- Social Media. Social media is a highly sought after marketing technique because it is free. More and more people are turning to pages such as Facebook, Instagram, LinkedIN, and Twitter for informative content, business reviews, and relevant news updates. People love social media because it allows them to interact with other people. Having a strong presence on social media can help you to engage with your followers and promote your company’s information while simultaneously providing useful information about overall health and wellness.
- Social Media Marketing. SMM is similar to SEM, except on social media sites. SMM are the paid ads you see while searching Facebook and other social media sites and they tend to blend in with the overall flow of the site. For instance, if you have recently been googling great chiropractors in your area, a paid SMM ad will show up in your Facebook news feed. This form of marketing is generally more cost effective than SEM.
So, which one do you choose? As a Chiropractic company, it is probably wisest to begin with chiropractic SEO as well as social media. As your company grows and expands and the budget allows for it, you may find yourself wanting to expand into SEM and SMM.
Search for a high quality SEO provider that will work hard on your company’s behalf. Employ a talented marketing team to run your social media sites in order to optimize them to their fullest potential.