Once the decision has been made to maximize the available use of free social media marketing for your Chiropractic office, you must first decide your strategy. If you go at your marketing plan haphazardly, your end results will not be targetable.
At EliteChiropracticMarketing.com we have put together an easy step-by-step guide to creating and executing a strategy for your social media marketing.
- Optimal Patients. It is useless to try and market your Chiropractic office to the entire social media database. You will run yourself ragged, and get no where in the end. It is much more ideal to target the optimal patient; the one that you want to come in to your office for services or that will refer your services to friends and family. You can target your optimal patients by doing searches on Facebook, Twitter & Instagram. You can search different topics such as “chiropractor” or “back pain” to find conversations that people have had. You can also search specific hashtags to land on your optimal patients. Last but not least, once you have found them, don’t hesitate to befriend them or reach out to them by providing them helpful information as a solution to a problem they may have (e. chronic pain).
- Your main objective in your social media strategy should be to constantly gain new followers, new referrals, and new clients. You want to be a leader in your community and ‘the place’ to go for overall wellness and chiropractic care.
- Online Tactics. In order to meet your objective, you should aim to maximize your use of online capabilities. For a good social media strategy, one will have a blog on a site such as WordPress or Blogspot. One will also participate in microblogging, which is done via Twitter. Microblogging is like a blog, only it is broken up and sent out throughout the day. Thirdly you want to utilize all social networks: Facebook, LinkedIN, Instagram & Google+. And lastly, use video social networks such as YouTube, Vine, and Vimeo.
- Marketing Tactics done Offline. In addition to maximizing your online presence, it is also wise to participate in activities such as local tradeshows, conferences, health fairs, and so on. The more you get the face of your brand out there, the more people will know and recognize it.
- Measure your ROI. Last but not least, you want to be able to assess how your marketing tactics provide a return on investment for your business. It is important to measure this in each of your marketing efforts. For example, if your goal was to increase the number of clients with microblogging, take a measurement of how many new clients you received as a result of microblogging.