Nowadays, it is no longer relevant to only offer amazing services to rely on getting patients through the door. Although this is obviously an important aspect to any Chiropractic business, a few more steps must be taken in order to maximize your patient potential.
Although your focus as a Chiropractic team is health and wellness, at the end of the day you still have a business to run. We are going to give you several tips on how to increase your business profitability and get found on the internet through online marketing strategies.
- Develop an Online Presence. Having a website is crucial, as the internet is only an arm’s distance away from the average American. We are so connected to technology these days, and rely on its expertise and resource to guide us in our every day decision making. Choosing where to go receive Chiropractic care will rely heavily on internet searches as well as online ratings and reviews. First things first: get a website. Make sure it is easy to use, mobile friendly, and include lots of pictures with useful information. You can speed up the process of receiving a high Google rating by listing your business on every available online directory out there. Begin with the ones that pop up first when you search for chiropractors in your area.
- Get the Most from Social Media. First of all, it is free. Why wouldn’t you use it? Almost everyone has a Facebook, Instagram, LinkedIn, and Twitter account. Use these channels to advertise your business and services. Tweet about healthy lifestyle tips, or even specials you are offering that week. Anything to keep your name popping up in their feed will benefit your business in the long run.
- Connect with Other Local Businesses. If you scratch their back, they’ll scratch yours. See if you can trade referrals with other businesses that also promote health and wellness. For example, if there is a spa nearby, see if you can place their cards in your office and your cards in theirs. This will only increase the amount of frequency in which people will hear and find out about your Chiropractic business.
- Encourage Positive Thinking. Many people still have differentiated opinions on Chiropractic care and its validity. Promote the benefits of Chiropractic health & wellness by having current patients post testimonials on your Google+ or Yelp page. People can share stories about improved chronic pain, comfortable pregnancy, and promoted overall health and sleep. This will help people that are on the fence about Chiropractic care to perhaps come in to your office and explore opportunities with you and how their lives can be benefited.